众包


CROWDSOURCING

        “设计马拉松和编程马拉松相似,都是在很短的时间内推动创新性。不同在于设计马拉松注重于产生设计上的进行而不是技术上的进行”——Joe Tucker教授,于2016年6月广州设计马拉松结尾演讲说道。


  广州设计马拉松团队
江门设计马拉松团队

参考文献:

  1. Morgan J, Wang R. Tournaments for Ideas. California Management Review. 2010;52(2):77-97.
  2. Roth Y, Kirmani R. Crowdsourcing in the Production of Video Advertising: The Emerging Roles of Crowdsourcing Platforms. In: DeFillippi R, Wikstrom P, eds. International Perspectives on Business Innovation and Disruption in the Creative Industries: Film, Video and Photography. : Edward Elgar Publishing; 2014.
  3. Füller J. Refining virtual co-creation from a consumer perspective. California Management Review. 2010;52:98-122.
  4. Hennessey BA, Amabile TM, Mueller JS. Consensual Assessment. In: Runco MA, Pritzker SR, eds. Encyclopedia of Creativity. Vol Second Edition, Vol. 1. San Diego: Academic Press; 2011:253-260.

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