Crowdsourcing taps into the vast wealth of public creativity to develop ideas, shifting individual tasks to a large group through the use of open contests and partnerships. Wikipedia is, perhaps, the most famous, frequently modified and utilized example of crowdsourcing in action.

SESH’s work upends traditional approaches to public health and marketing by asking the public – true grassroots experts – for innovative ideas that reflect their own backgrounds and resonate within unique cultural landscapes.

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